HOW TO START A FASHION BRAND
IN 10 EASY STEPS
If you’re looking to start a fashion brand but don’t know where to start, you’ve come to the right place. In today’s blog, we’ll give you 10 easy steps for you to create a successful fashion brand in no time.
This is the most crucial and excruciating step in any starting business. The first thing you need to consider is to outline your Marketing Strategy; this includes your Brand Style and Image, Price Point, Sales Channel and defining your Ideal Customer.
Segmentation is important in this stage – it will keep you focused. Start by defining your product. What do you want to sell and how do you want to sell it? Take into consideration the products you’ll be creating; what kind of styles do you want to sell and what fabrics will you use?
Since you’re not only starting a fashion brand to have fun, you’ll also need to think about pricing points; how are you going to price your brand? What’s the cost of the product? Don’t forget that the place in which you’ll be selling your products, determines the price point.
Build a persona in order to get to know your ideal customer. Who will be paying for your products? How are you going to reach them? How many can you reach? What are their demographics? You’ll need to do some research on the department of labor for information on income and demographics for you to build your persona.
The second thing you need to do is to build your marketing brand – for this, you’ll need to know how to sell and market your brand before investing your resources, because the last thing you want, is to end up losing money in operations or having unsold inventory.
After you’ve finished your marketing plan, rerun your product and market fit; Hubspot has laid out amazing content to help you craft your marketing strategy and count your expenses – we fully recommend using it.
It’s time to define your brand, file for your trademark as well as register your business name.
The first thing I suggest is to make sure to protect your brand by filing a trademark application with the USPTO.
Think about your business entity; how do you want to operate? LLC or Sole Prop? You’ll also need to get the sales tax ID and the Federal Identification Number; you need to take these decisions by yourself.
Once things are officially legal, you’ll need to start developing your brand identity assets:
Set a timeline to launch your brand and begin the design process by sketching what you envision.
Keep in mind that it takes approximately 6 months to get a collection to market, so make sure you give yourself sufficient time to do research in order to forecast trends.
Source fabric suppliers for your designs and understand the difference in fabrics you’ll be using.
Think about what type of fabrics you’ll use; how will the fabric feel against the skin? Where will the fabric be manufactured? And last but not least – how much will the fabric cost?
These are all very important things to take into consideration, so think about them carefully.
Start making samples and technical packs; Find a sample maker and pattern designer in order to communicate your design element for the factory.
The only way to become an experienced sewer, you need turn yourself into a skilled draper and sample maker.
To be a pattern maker, you will be creating a technical file of your sketch to send to factory instructing them on how to make garments. Each pattern design can easily be from $150 to $250 depending on how well you get people to know your work.
You must add country of origin to your tech pack to ensure compliance. All components of the fabric, aftercare advises, sizing; brand assets and tags should never be missing too.
The next step to start your own fashion brand is to search and contract a production facility, this is not a difficult step if you take into account all the available solutions that exist nowadays including Tradeshows, Sourcify, TDC Fashion and the existing local directories in Google.
You can also choose a manufacturing facility overseas but it is important for you to don’t forget including the shipping costs and import duties in the overall cost of your products.
Do not forget to make sure if the manufacturing partner you choose is reliable and also ensure that they comply with the required employment laws.
Start promoting your brand. At this step, it is important for you to start approaching the clients and start gaining their trust and admiration but more important for you to start doing business with them.
To promote your brand you should put your personal image in it, and storytelling could help you to gain your client’s admiration. Don’t think the way you have overcome your obstacles isn’t important, in fact, these stories show that your collections are not superficial but that you have put your effort on them. Don’t forget to be genuine and don’t be afraid of showing who you really are.
At this part it is also important that you have already set your targeted audience in order to start promoting your brand on social media, IG and Pinterest are great platforms to help you with this task. Paying attention to trendy hashtags, taking advantage of platforms like Hootsuite and Hubspot, and promoting your brand via email are ways to start making your brand appear in the market.
Launch an e-commerce to sell online. Now your products are almost in the market but you need to choose how you will distribute them.
Choose one e-commerce store and one payment processor. Shopify, BigCommerce, and Squarespace are the best e-commerce platforms at the time that Square and Stripe are the easiest to use payment processors.
In e-commerce platforms the images of your products are really important, that’s why hiring a good photographer who can show the masterpiece you want to sell is not a bad idea. Take beautiful photos of your designs and include stories and descriptions to increase the number of clients.
Do not forget to include an About Us page, it will approach your customer to the rest of the rest of your collection.
Collect Feedbacks from customers, keep track of your financials and plan for inventory turnover to never run out of stock.
At this step, your business is already making money for you but you should pay attention to details like financial and inventory in order to check how is being the performance of it and also to help you take some important decisions, and the best way is through data.
The best data is the one that you get from your customers and from their financial transactions. Look at what you are offering to your clients, what they like, and what they want you to offer to them.